The challenge Exporting entails more than merely boosting a nation’s economic expansion; it serves as a bridge to the global arena, introducing countries to fresh concepts, managerial approaches, marketing strategies, and modes of competition. In Nigeria, companies of all sizes face numerous challenges in exporting goods and products. With low-quality packaging, inadequate rail and roads […]

Technical assistance (TA) provided by the USAID West Africa Trade & Investment Hub (Trade Hub) is integral to the recent success of getting toys created by Naïmadolls from Côte d’Ivoire into American homes this holiday season. This woman-led company successfully gaining access to the U.S. market—becoming the first company from Côte d’Ivoire to be listed […]

Trade Hub’s Technical Assistance Reaches Beyond Co-Investment Partners to Support Duty-free Export through AGOA Efforts By Tia Swain, Communication Specialist Business success requires navigating unfamiliar territory while facing constant challenges. In West Africa, the aim of establishing, maintaining, and scaling a business to the level to which international export is not only possible, but sustainable […]

Across Western Africa, women entrepreneurs often are confronted with challenges to expand their successful small businesses. Despite evidence of strong growth potential, women-owned businesses continue to encounter difficulties accessing finance and support services. They also lack information to expand their businesses beyond traditional markets. As palm oil producer and business owner Tahara Haidara Diallo recalls, […]