West Africa Trade & Investment Hub Co-Invests with Ethical Apparel Africa to Increase Garment Production in Ghana

Women’s Global Development and Prosperity Fund support the creation of over 550 new jobs for women.


January 27, 2021


The U.S. Agency for International Development (USAID)-funded West Africa Trade & Investment Hub (Trade Hub), utilizing Women’s Global Development and Prosperity (W-GDP) funds, will establish a model factory with Ethical Apparel Africa and Maagrace Garment Industries in Ghana’s Eastern region.  This partnership will accelerate women’s economic empowerment in the apparel manufacturing industry by setting high standards for fair wages and healthy working conditions for 800 new employees and placing women in at least 70 percent of new supervisory and factory jobs. This factory also advances the goals of the Prosper Africa initiative, with increased apparel production primarily satisfying the demand for uniforms for healthcare workers in the United States due to COVID-19.


Under this co-investment partnership with the Trade Hub, Ethical Apparel Africa will receive a $1.35 million grant underpinning an equity investment in Maagrace’s Koforidua factory.  Co-funded by USAID/Ghana and USAID/West Africa, this partnership will expand Ghana’s apparel manufacturing industry by providing modern equipment and technical expertise to Maagrace.


“Ethical Apparel Africa is an exciting co-investment opportunity for the Trade Hub,” says Michael Clements, the Trade Hub’s Chief of Party. “They are an apparel manufacturing company in West Africa who will demonstrate that ethical garment manufacturing can be the norm through delivering cost-competitive, high-quality products while also ensuring that workers are respected, empowered, and are paid living wages.”


Once its model factory is fully operational with new equipment and more efficient processes, Ethical Apparel Africa will export $19 million over the next three years, with at least 80 percent of exports targeting the U.S. market duty-free under the African Growth and Opportunity Act (AGOA). The partnership will also focus on placing women in supervisory roles to change gender norms in the garment industry and ensure that over 50 percent of factory middle managers are women.


“We see [Africa] as being the next frontier of manufacturing for garments,” says Keren Pybus, co-founder, and CEO of Ethical Apparel Africa. “But our operating model is based on the fact that all manufacturing should be done ethically. And to us, ‘ethical’ is more than just doing the baseline compliance.”


As the $3 trillion global apparel industry looks for its next manufacturing hub, there is a major opportunity for Ghana to build industry, create jobs, and develop its export economy. Low costs of living, fast shipping times, and highly competitive labor costs give Ghana a competitive advantage in the garment industry. Companies like Ethical Apparel Africa, a women-owned international apparel company, are taking advantage of these opportunities by proposing a sustainable business model that promotes women’s economic empowerment.


“We will be implementing an efficient model that goes beyond compliance to achieve best-in-class standards, and this will be open for other factories to learn from. This project also gives us the ability to create sustainable employment that will focus on the economic empowerment of women and youth,” says Mrs. Pybus.




À propos du West Africa Trade & Investment Hub:Le West Africa Trade & Investment Hub (Trade Hub) est une initiative financée par l’USAID qui catalyse la croissance économique en co-investissant avec le secteur privé pour générer de nouveaux investissements, créer des emplois et augmenter la valeur des exportations régionales et internationales en Afrique de l’Ouest.


À propos de l'USAID:L’Agence Américaine pour le Développement International (USAID) est l’organisation gouvernementale leader aux États-Unis, qui œuvre pour mettre fin à l’extrême pauvreté mondiale et permettre à des sociétés résilientes et démocratiques de réaliser leur potentiel.


About W-GDP:  The Women’s Global Development and Prosperity Initiative (W-GDP) is a U.S. Government initiative to advance global women’s economic empowerment. W-GDP seeks to reach 50 million women in the developing world by 2025 through U.S. government activities, private-public partnerships, and a new, innovative fund, housed in and managed by the U.S. Agency for International Development.


About Ethical Apparel Africa: Ethical Apparel Africa is an apparel sourcing company that provides expert technical guidance, independent quality control, sourcing, logistics, and compliance assurance in West Africa.


About Maagrace: Maagrace Garment Industries Limited is a garment manufacturer in Ghana. The factory, located in Koforidua, specializes in uniform production for healthcare workers, police, schools, and other sectors. 75% of Maagrace’s employees are women.